Bringing Peak Performance's 'Freeriding Spirit' to Covent Garden
A retail identity with an emboldened spirit
We’re thrilled to announce our latest collaboration with Peak Performance, on their very first UK store in London’s iconic Covent Garden. Tasked with energising Peak Performance's existing retail identity in line with it’s locality, we introduced a series of bespoke design elements throughout. On entry a new 'landscaped' midfloor fixture features style-led visual merchandising. As you journey through the space, you will also find a largescale fissured mirror and a dynamic hero product showcase, amplifying their most technically engineered products. All of these singular elements work in unison to embody the brand’s passion for adventure and bring their ‘freeriding spirit’ to the heart of the capital.
Opening on 27th September, stay tuned for more details on this exciting addition to Covent Garden’s evolving retail landscape.