Shopping Tourism: why retailers should care


Brands should actively contribute to local culture.

Our CEO Steven Ubsdell tells Shopify readers to make investments in the people, things, and places that inspire your audience. Rather than using cultural appropriation or 'pretending' you're a local, be proud of who you are. Take influence from your surroundings, invoke a progressive attitude and re-imagine the ingredients into something new. Read the full article here

Don't position yourself as a local shopkeeper. Bring the power of your brand and experience to attract traffic to your store.

CEO & Chief Creative Officer, Steven Ubsdell