Creating one of the world’s first ‘celebrity’ brands: Café Football

Café Football and Hotel Football are the result of two world famous footballers converting their love of football into a global hospitality brand, for all fans of the beautiful game. Ryan Giggs and Gary Neville appointed us after recognising our ability to bring game changing start-up brands to life, across both brand identity design and restaurant interior design. In close collaboration we created a creative visual identity system that communicates all the things everybody loves about football, so that their brand expression would emotionally resonate with fans - no matter the team they support.

Next we developed their brand positioning into a hospitality brand experience with the launch of Café Football in London’s Olympic village, followed by Hotel Football next to the iconic Old Trafford stadium in Manchester. We then took the Café Football restaurant interior design concept further afield, with brand experience designs in both the National Football Museum and the training grounds of Singapore’s No.1 youth football club. Creating a more accessible and family-friendly hospitality experience of a traditional 'sports bar'.

If you are looking for an expert branding design agency in London to lead your brand experience project, let’s talk. You can also check out some of our creative retail and restaurant interior design concepts on our work page, or take a look at our Wonder blog for all the latest design insights and creative inspiration. Don’t forget to connect with us on LinkedIn today.