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Breaking down barriers with Invisalign’s digital pop-up experience

Invisalign
InvisalignBrand ActivationsHealth & BeautyUKLondon

A digital-first brand activation design

Invisalign is a multi-market dental brand, specialising in clear aligners which are available following a consultation with a dentist. The brand was looking to raise awareness in the UK and showcase the transformative benefits of its products, with a unique marketing activation concept.

Our brand experience designers defined Invisalign’s first direct-to-consumer pop up, using innovative digital technologies and the power of peer-to-peer recommendations to its fullest - breaking down barriers to engagement. We created an immersive brand experience using motion gestured content on screens throughout and brought the brand’s augmented reality technology ‘SmileView’ to the heart of the high street. Inviting passing shoppers to try-no a new smile and talk informally about what really matters to them: having a nice smile.

Our retail strategy, to take the brand directly to the consumer, increased their brand awareness in a new market, drove high levels of consumer engagement and achieved a major uplift in dental referrals. The high ROI of our brand activation design saw them extend the lease at Westfield and then take their new customer experience concept on tour across Europe.

Taking the brand to the consumer: our bold retail design strategy re-imagined Invisalign’s brand experience and referral system, with enviable commercial results.

Open to all: the open structure of our pop up design created high visibility from every angle, especially the escalators, driving high-levels of footfall and consumer engagement.

Interactive brand activation: see first-hand how the Invisalign product could improve your smile by taking a selfie and using the ‘SmileView’ augmented reality technology.
Flipping retail marketing on its head: with rising trust in peer-to-peer commerce, influencers were used to sell the product experience instead of overtly branded communications.

Experiential pop-up activation: visitors engaged with interactive screens which inspired and educated them about the power of a better smile – and how to get one.

The personal touch: The creative brand communications design focused on people’s personal experiences using the product, and the brand’s transformational proposition.

Smiles all round: designing the brand experience on trends amongst young, digitally-savvy consumers ensured the commercial effectiveness of our experiential marketing activation.

Talk to us about experiential brand activations

If you are looking for an experiential marketing agency in London to lead your next brand campaign and activations project, let’s talk. You can also check out other creative retail pop-up designs on our work page, or take a look at our Wonder blog for all the latest customer experience insights and retail design inspiration.

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