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Owning the audio stage: Skullcandy IFA exhibition stand design

Skullcandy
SkullcandyBrand ActivationsTechnologyBerlinGermany

A stand-out exhibition design

IFA is the world’s leading retail trade show for consumer and home electronics. To stand out from the crowd we created the best audio brand experience design in town. This was no typical trade stand but an experiential marketing activation themed like an open skate park. It presented Skullcandy as the original audio lifestyle brand, whilst showcasing product innovations within an immersive and interactive brand activation design - using directional ‘sound showers’.

Our creative exhibition stand was built using repurposed shipping containers, a fully circular design concept that could be taken on tour after the show. Like in NYC were we de-constructed the exhibition stand design, for an invitation-only product launch activation. After all, this brand experience was too good to go to waste.

IFA show-stopper: we worked with Skullcandy on their most creative exhibition stand to date, launching one of their most innovative product lines.
Circular design concept: we re-imagined & re-purposed shipping containers to house a unique experiential brand activation for their latest audio innovation.

Too good to miss: our global retail design studio, created a distinctive brand experience that made Skullcandy stand out amongst the competition.

“Our exhibition design at IFA combines the energy, style and creative spirit of the brand with an immersive audio experience.”

Joe Evans, Creative Director, Checkland Kindleysides

Experiential product marketing: visitors were immersed in white noise ‘sound showers’ to demonstrate the noise-cancelling technology of its Crusher ANC headphones.

The audio lounge: our exhibition stand design featured a VIP music lounge with an open balcony for the brand teams to drive uptake with global retailer design partners.

Front row seats: our VIP showroom design provided a more exclusive and intimate brand space to host exclusive talks with product designers and marketing teams.

Exclusive merch: our experiential marketing activation design included creative take-aways to keep the brand top-of-mind following the IFA trade show.

Talk to us about creative exhibition stand design

If you are looking for an experiential marketing agency in London to lead your next brand campaign and activations project, let’s talk. You can also check out other creative brand activation designs on our work page, or take a look at our Wonder blog for all the latest innovation insights and retail design inspiration.

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