United by individuality

American Eagle is a brand which celebrates authenticity, individuality and empowerment. Its customers share these values. Our task was to design promotions with edge and meaning - experiences worth sharing. The activations landed at locations across the US and further afield in India, all with a common thread. We celebrated self-confidence, everywhere. Whatever form the activations took, or location they appeared in, they centered around self-empowerment, personal choice, real world issues and individuality.

Luxe glamour meets the energy of Vegas. We plonked an unmissable gold box opposite the Vegas flagship store offering makeovers, gold tattoos and 5 seconds of fame on the Vegas strip.
Instagrammable – but not for the sake of it. Our ideas are authentic and empowering conversation starters that Gen Z want to share.
Selfies taken within the activation were projected onto the digital facade of the store, giving visitors a moment of fame on the Vegas strip.
To support the launch of AE x ME council and 'Be You' store concept, we created a series of activations in Malls across the US. Empowering creative freedom and self care with messages of positivity for both mind and body.
To create buzz around the holiday season campaign, we created the 'Give Love Jeans' gamified pop up. Located on college campuses it featured a 'vault' of prizes, that even in cold weather drew in the crowds.
To celebrate 50 years of NYC Pride, we created an activation for AE and LGBTQ+ project 'It Gets Better'.
To coincide with the launch of the new concept store in Delhi, we created a hall of mirrors pop-up at the launch event at Summer House Cafe.

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