The home of the fitness community: adidas women’s studio

Community over competition

For women, exercise isn’t just about feeling the burn - having a sense of community is everything. We put this at the heart of the concept for adidas’ female-only, pop-up studio in London’s East End. Forget the gym. We brought to life a fitness social club and created an experimental space for women in one of London’s most creative districts. The aim was to shape a new era of health and wellbeing with adidas. The studio featured everything from nutrition and mindfulness workshops to new fitness classes and instructors every month, alongside exclusive product launch events. The design language - one that resisted stereotypes around women’s spaces - meant it was right at home in Shoreditch. And the community spirit was so real, the pop-up became a permanent space.

Adidas' Women’s Studio is London’s first women’s only fitness studio and community lounge. It's completely free and classes can be booked via social media platforms for a more personal touch.
New fitness instructors visit the studio each month. The space also hosts exclusive events with fitness influencers and models.

For any woman that’s wanting to get more active and live a healthier life, you’ve just got to take that first step, join a space like this where you can train with other people who are trying to achieve the same things, and that’ll definitely help you in your journey.

Jessica Ennis-Hill, Olympic heptathlon champion

The 'creator wall' is a place for self-expression where visitors can post motivational messages to inspire the community. Elsewhere, an artist mural gives complimentary exhibition space to local artists and collaborators.
The studio is located on Brick Lane - one of London's most creative districts.

Related content